Education company
Success University
The core curriculum. Business, branding, pricing, systems and scale.
Explore
The Danny Amorim Holding Company
One name.
One name.
Every venture
beneath it.
Danny Amorim is the parent brand. Everything else — the education company, the academy, the events, the books, the apparel, the media network — sits underneath it. Different missions, one standard.
Education company
Education company
Success University
The flagship. Success University is where the systems get taught in full — the offer, the pricing, the hiring, the operating rhythm. It is not a motivational library. Every course is a working system pulled from a company Danny actually runs.
- Nine core courses across business, brand, growth, leadership and mindset
- Lifetime access to every course you buy, including future updates
- Downloadable templates with every module
- Built for any service business, not just barbering
Online academy
Online academy
Success Addict Academy
The membership tier. Where Success University gives you the system, the Academy gives you the accountability — a new module every month, two live calls with Danny, and a room of operators who will tell you the truth about your numbers.
- New training module every month
- Two live calls with Danny: strategy sessions and hot seats
- Full template library — scorecards, price lists, SOPs, scripts
- Member pricing and presale access on every live event
- Month to month. No contract.
Live events & tours
Live events & tours
Success Addict Events
The rooms. Two-day bootcamps, single-subject masterclasses and evening tour stops. You leave with work finished, not notes taken — a rebuilt price list, a hiring scorecard, a ninety-day plan.
- Business Bootcamp — two days, capped room
- Masterclass — one day, one subject, taken deep
- Tour stops — keynote and live Q&A in your city
- Conference and expo main stages worldwide
Books & digital products
Books & digital products
The Playbook
The written system. Two hundred pages of frameworks — pricing, hiring standards, brand architecture and the daily discipline that holds it together. Designed to be marked up and argued with, not shelved.
- The Playbook — paperback and digital
- Template pack: price list builder, job scorecard, SOP starter
- The 90-day operating plan
- Course bundles and gift cards
Lifestyle brand
Lifestyle brand
SA Apparel
Wearable standards. Heavyweight, limited runs, built for people who train, travel and work — not for people who post about it. Drops are announced to the list before they go public.
- Heavyweight tees, vests and outerwear
- Embroidered headwear
- Journals and accessories
- Limited runs, restocks announced to the list first
Media network
Media network
DA Media
The documentation arm. The Danny Amorim Podcast, the film crew and the archive — long-form conversations with people who built something real, plus the work itself recorded as it happens.
- The Danny Amorim Podcast — Spotify, Apple, YouTube
- Guest archive and featured clips
- Behind-the-scenes and event films
- Press, media and interview requests
Built to grow
New ventures slot in.
New ventures slot in.
The name doesn’t change.
The structure is deliberate. An app, a certification programme, an accelerator or a streaming platform can be added underneath the same name in five or ten years without touching the core identity.
Join the movement
This isn’t just a brand.
This isn’t just a brand.
It’s a lifestyle.
Get access to exclusive content, training, live events, merch drops and more.